Deivis, read the following sites.
I think in Brazil "etch sketch toy" would be a toy named something
like "desenho mágico", don´t recall exactly but it is something like that.
The idea is, after having drawn or written something you move one part (here in Brazil is mecanically...) and you can start all over again. That is, you can erase the draw
and you can make a new pattern, draw, or writting.
Indeed the statetement in question meant the politician had changed tactics and strategies to the ones of his political adversary. Meaning, he is betraying his ideas or his voters being or at least being inconsistent, or being deceptive, only to get himself elected.
Rick Santorum’s campaign spokeswoman Alice Stewart was dispatched to Toys R Us this morning to buy 20 Etch A Sketch toys.
She handed them out at a town hall for Santorum’s chief rival, Mitt Romney, in Arbutus, Md., this afternoon, and also to the press corps.
It is not every day that a presidential candidate’s aide finds herself at a toy store doing candidate business, but the campaigns of both Rick Santorum and Newt Gingrich have seized on comments by Mitt Romney’s top spokesman that the former Massachusetts governor, who is far ahead in the race for the GOP nomination, would hit a “reset” button to face President Obama.
“Everything changes,” Romney aide Eric Fehrnstrom said this morning, describing how Romney would appeal to moderate voters during a general election. “It’s almost like an Etch A Sketch. You can kind of shake it up and restart all of over again.”
Romney's Aide Etch A Sketch Comment
On March 21, 2012, Eric Fehrnstrom, a spokesman for 2012 US presidential candidate Mitt Romney, tried to explain how Romney intended to re-invent his campaign for the general election after a more conservative-leaning primary campaign by making a comparison to an Etch A Sketch. Fehrnstrom said that "it's almost like an Etch A Sketch. You can kind of shake it up and we start all over again." He came under fire from critics.