LINGUISTICS & CULTURE
|Data:||13/ABR/2013 2:51 PM|
leverage = influence, advantage, also as a noun it is a lifter, ( also potentialize, http://www.merriam-webster.com/dictionary/potentialize )
When you use a social media tool such as Facebook on your marketing mix you can leverage the reach you'd otherwise have [without the use of social media] on your prospective buyers.
In the banking industry the term leverage refers to enhancing the business value of a company without increasing the investment by using the resources, debts, etc. already available for that company.
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