LINGUISTICS & CULTURE
|Autor:||Ricardo - EMB -|
|Data:||04/NOV/2005 11:31 PM|
|Assunto:||To Dale - just curious|
Oh boy! I wish you were here in Santa Cruz, Dale. If you ever decide to spend a semester or two here in our "centro de convívio multicultural", let me know. We provide even the accommodations.
Anyway, your story tells us a lot about English schools in Brazil. Most of them are affiliated with the big chains and many of their managers don’t like to be dependent on well-qualified teachers. The franchisees must stick to courses of lessons and books (the book helps to monitor the franchisees' income) while the head franchiser pumps a large part of their profit into mass advertising. Teacher qualification is less important when the recipe is to strictly follow the book and achieve brand recognition, and what the native speaker has to offer doesn't fit in the chain philosophy.
Take a look at the thread below for more on this subject:
Ricardo - EMB
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