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Autor:  Coelho
E-mail:  não-disponível
Data:  26/NOV/2005 2:44 AM
Assunto:  Think outside the bun
 
Mensagem: 

Hi folks,

 

apparently Taco Bell created a variation of this expression for a market campaign.

I hear this "Think outside the bun" on the radio pretty much everyday and browsing the Internet, I found out that this is nothing but a creative way to say "Think out of the box" in the fast-food field.

 

Check this out:

 

Ad Campaign - Think Outside The Bun
Launched in September 2001, the Company's advertising campaign and tagline, dubbed "Think Outside the Bun" marked the first official demonstration of its new marketing approach. The $200 million campaign, created by Foote, Cone & Belding San Francisco (FCB), challenges Americans to rethink their eating habits and demand bold, innovative menu items like those found at Taco Bell. The slogan tested positively with both frequent and casual customers, providing "more choices" and an opportunity not to "just settle for another burger or sandwich."

http://www.tacobell.com/ourcompany/press/2002_01.htm


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Índice de mensagens


 English Made in Brazil -- English, Portuguese, & contrastive linguistics
Thinking out of the box?!  –  Gus  24/NOV/2005, 11:54 AM
Thinking out of the box?!  –  Tiago T.  24/NOV/2005, 6:41 PM
Thinking out of the box?!  –  David  24/NOV/2005, 6:51 PM
Thinking out of the box?!  –  Lou  25/NOV/2005, 11:08 AM
 Think outside the bun  –  Coelho  26/NOV/2005, 2:44 AM
To Tiago T, David and Lou  –  Gus  25/NOV/2005, 12:19 PM

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