The original meaning of "to bail out" is "to leave an airplane by means of a parachute".  Perhaps the engine was malfunctiong or maybe the airplane was hit by enemy fire.  Today it's often used to merely mean "to leave", especially "to leave suddenly".  (Another meaning is to use a bucket to empty a boat of water!)  In business, it has two basic meanings:  one is to stop a course of action or abandon the market/product, and the other is to help a company in financial trouble. 

1) Develop a plan to "bail out" if we cannot move sales to an acceptable level.

Develop a plan to stop selling Product X and move to another product if we cannot move sales to an acceptable level.

2) What is the company value if we want to "bail out"?

What is the company value if we want to leave the market and sell the company to a buyer?