LINGUISTICS & CULTURE
|Data:||31/MAI/2006 9:19 PM|
|Assunto:||Correção de abstract|
n this paper, pointing out the importance of being in touch with the
real market all students will face as soon as they graduate, we analyse
the difficulties and challengings that are involved in the process of
creating an advertising agency and introducing it in the Brazilian ad
market. This study also presents a deep look into the history of
communication around the world, what played an important role to lead
the newborn agency to success.
The project involves the elaboration of a detailed business plan and a releasing campaign for the brand new agency, organization and administration of income, paying special attention to taxes and tributes related to an agency, marketing strategies and many other aspects an entrepreneur must be aware of. The Methodology we used included, in addition to all the theoretical studies, interviews led by the group with young professionals from the communication field. Those interviews showed us the right way to move and guided the group during the choice of our communication strategies and market position.
Not only does this paper points out/highlights the importance of getting in touch with today's competitive, unpredictable ad market, a situation fresh or recently graduated, job-seekers eventually will come to grips with, but also attempts to decode the difficulties and the challenges... Nahh, too lengthy and wordy (and weirdy)...
We have sought to focus on the importance of preparing recently graduated yet unexperienced job-seekers for today's competitive, unpredictable publicity market. We have also attempted to pinpoint the difficulties and the challenges arising from creating an advertising agency from scratch...
Oh, Dale will probably come up with something better! Just wait and see! Buh-buh!
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