LINGUISTICS & CULTURE
|Data:||17/JUN/2010 9:44 PM|
|Assunto:||You like me|
Yes and no.
Yes because reading here I was led to think that "I liked you"; but if I read in a billboard or a Vogue magazine I would think differently. That´s because in Jornalese and in Marketing (and in novels and music as well) there´s a language of it´s own.
That´s why they sell, you read "I like you" in a uninterested way and some miles farther you unconsciously stop in the tracks (non-literally, I mean) and think "hey! there´s something out of the ordinary here. Wouldn´t be: I, like you? (our brain seeing the comma would put the ''I am like you'' in a quicker and easier way.)
But, no you see the contradiction your brain registered it already, then you keep thinking about the billboard. The more creative (dubious, sort of) is the advertisement the more it keeps ''haunting'' you.
Albeit you have seen hundreds of ads, this one found a way into your brain by their choice of words (and playing with words too).
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